Santa Soaked, Carl Lindemann
Thanks to author Carl Lindemann for reaching out to me about his illustrated children’s book Santa Soaked: A Story for All Ages. From Carl:
This is part of a larger communication project. A key element here is transforming Santa from his current role as Patron Saint of Consumerism to a ecological icon. This is informed by Global South sensibilities. While climate awareness projects are almost exclusively aimed at elite audiences, this is designed to go truly worldwide. That means it bridges more than geography. It reaches across economic and social divides. It is accessible in the slums, townships and favelas where those bearing the brunt of climate disruptions live.
Santa Soaked is a much-needed update to a tale that has been largely unchanged for over a century. Today, Santa’s home at the North Pole is melting along with the rest of the Arctic. His story must adapt or it is at risk of becoming outdated or worse – a climate-denial myth.
While this turn may seem a break from the past, it is a return to roots. Santa has wandered far from his origins in Saint Nicholas, Patron Saint of Children. His bright and sunny gift-giving presence now casts a deep shadow. He’s become the Patron Saint of Consumerism, introducing kids to a lifestyle that darkens their future.
Here, Santa’s life after the North Pole offers a fresh start. Losing his home speaks to more than the kids he serves. For many grown-ups, the world of hope and possibility we grew up in has vanished. Now, we only hope that our worst fears for ourselves and our children aren’t realized as the climate crisis threatens to shatter civilization.
This story of Santa’s spiritual rude awakening brings young and old together for a crucial conversation that is long overdue. My hope is that this instills awareness and inspires action. From there, we shall find our way back home to a better tomorrow.
This book is part of a climate storytelling project and follows a gifting and non-commercial marketing process, which is unique and refreshing. Please read reviews here.